How Restaurants Can Leverage Behavioral Data in Saturated Markets
In an industry where competition is fierce, behavioral data is increasingly being used to help restaurant chains gain share in saturated markets. A new white paper released by the real-time...
View ArticleHow Savvy Restaurateurs Make the Most of Online Ordering
With 42% of consumers now citing the ability to place online orders as a factor in choosing one restaurant over another, and 34% having used their phones to pay for meals, online ordering appears to...
View ArticleWith SimpleOrder Acquisition, Upserve Digs Into Back-House Operations
In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition...
View ArticleStreet Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as...
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA Amazon Furthers Embrace of SMBs with Storefronts (Street Fight) Damian Rollison: What Amazon has done is create a channel for the entrepreneurial...
View ArticleReview Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants...
The following post refers to the content of a talk given at a summit hosted by local marketing tech vendor Brandify. Brandify is Street Fight’s publisher. Click here to watch the video of the...
View ArticleWant to Know How Long the Wait For that Hot New Restaurant Is? There’s a...
Building on the Reserve with Google offerings that have made the tech giant’s SERPs the new homepage of local businesses, Google seems to be adding a feature that allows people searching for local...
View ArticleHeard on the Street, Episode 20: Local Reviews Tactics from a Travel Giant
This post is the latest in our “Word of Mouth” series. It’s our editorial focus for the month of February, including topics like reputation management, and reviews optimization. See the rest of the...
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AI Technology is Getting within Reach for Small Restaurants
Artificial intelligence is slowly penetrating the restaurant industry. McDonald’s, Domino’s, and Starbucks are showcasing innovations helping them to drive sales, streamline processes, and make...
View ArticleToast Raises $250M, Securing Lead Position in Restaurant Management Software
Photo by Jason Leung. Restaurant management software provider Toast announced $250 million in additional funding on Monday, valuing the firm at $2.7 billion and cementing its lead position in the SaaS...
View ArticleFoursquare’s Location-Based Loyalty Metrics Point to Best Practices for...
Photo by Alex Holyoake. Brushing aside customer surveys and other imprecise measures of customer loyalty, location intelligence firm Foursquare released a location-based report this morning that...
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Allset Redefines Its Position in the Mobile Ordering Space
Standing out in the mobile ordering space isn’t easy. GrubHub, Uber Eats, DoorDash, and dozens of other mobile ordering platforms are competing for business in what’s already become a tight market. So...
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Google Antitrust: Is It Enough for Yelp?
Photo by David Nicolai. David: Hey, Mike. I hope you’re enjoying the unofficial start of summer. It’s been amazing to be able to have dinner outside the last few nights here. Mike: It may be the start...
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Google’s Fake Listings Problem Gets More Attention—and May Spur Regulation
Mike: Well, summer is almost here. I was able to ride my bike to work and didn’t have to wear ear muffs for a change. That said, the showers are unabated. If I wanted to live in a rain forest, I would...
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What’s a Cloud Kitchen? Amazon’s Next Move to Revolutionize a Major Shopping...
This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of July, including topics like in-store innovation and Amazon’s moves. See the rest of the series here....
View ArticlePared Expands to DC, Connecting Gig Economy Workers with Restaurants
Pared, the platform matching restaurant and hospitality workers with businesses in need of staff to cover shifts, is expanding to DC. Pared is already live in New York and San Francisco, and it plans...
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7 Loyalty Platforms for Restaurants
This post is the latest in our “Vertical Challenge” series. It’s our editorial focus for the month of October, including topics like vertical-specific strategies and the pros and cons of zeroing in on...
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Olo Deal Helps Restaurants Access Traffic From Google’s Platforms
This post is the latest in our “Vertical Challenge” series. It’s our editorial focus for the month of October, including topics like vertical-specific strategies and the pros and cons of zeroing in on...
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Now More than Ever, Local Strategy Differs by Vertical
From a consumer perspective, local search is no longer a specialized activity. We use local search channels for every conceivable purpose as long as it involves a store, service provider, government...
View ArticleLBMA Vidcast: Location-Based Innovations from Nordstrom, Lyft, WeChat
Welcome to This Week in Location Based Marketing, a weekly vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Republican campaign using...
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New Brandify Survey Reveals Consumer Habits in Local Search
Brandify has released the results of its Local Search Consumer Survey, a new study that examines the range of digital tools consumers use to search for local businesses. The study finds that consumers,...
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