LBMA Vidcast: 7-Eleven Launches Mobile Voice Ordering, Adidas Tests AR Instagram
Welcome to This Week in Location Based Marketing, a weekly vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: 7-Eleven launching mobile voice...
View Article“Alexa, Order Pizza!” How Voice Ordering Will Impact Restaurants
According to a presentation given by Mastercard at the 2019 National Restaurant Association Show, while 74.2 million Americans use smart speakers every month and 62% of speaker owners have bought items...
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5 Ways to Reduce Errors in Voice Ordering
This post is the latest in our “Beyond the Screen” series. It will be an editorial focus for the month of February, and you can see the rest of the series here. Can you please repeat that? As smart...
View ArticleHow Restaurants Can Capture More Customer Demand With Email
Many restaurants have shut their doors or switched to offering delivery or pickup options during the coronavirus lockdown. There is incredible uncertainty for the industry, with a large number of...
View ArticleHeard on the Street, Episode 54: Augmenting Local Commerce
The thing about local commerce is that nearly every technology and macro trend in the tech world touches it. Just like all politics is local, all tech is local. But some technologies apply more than...
View ArticleSelf-Serve Restaurant Ordering in a Post-Covid World
Covid-19’s impact on local commerce has been polarizing. There are Covid-advantaged businesses and Covid-disadvantaged businesses. The former consists of gaming, remote-work enablement, and all-things...
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Connecting the Dots on Google’s Visual Road Map
Google continues to double down on visual search and navigation. Its latest move came last week with updates to its Live View visual navigation to help users identify and qualify local businesses. This...
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How Restaurants Are Using Interactive AR in 2021
If there’s any silver lining to the havoc that Covid-19 has inflicted on the local business community, it’s that many businesses are using this time to experiment with new digital marketing tools and...
View ArticleThe Customer Touchpoints Businesses Aren’t Thinking Enough About
There’s an Indian restaurant here in Northern California where I occasionally order takeout for me and my family. Lately, I’ve noticed something interesting about their menu, and I’m not talking about...
View ArticleYelp Launches New Takeout Management Tools for Restaurants
Restaurants have clearly taken a massive hit during the pandemic, but not every business is suffering equally. For those restaurants that have figured out how to balance the loss of dining room revenue...
View ArticleYelp Introduces Guest Manager, A Front-of-House Operations Tool for Restaurants
Yelp today introduced a new, comprehensive solution for restaurants to manage their front-of-house operations. With online searches for takeout remaining above pre-pandemic levels, the new Yelp Guest...
View ArticleText Marketing Delivers Massive Lift for Restaurants in 2021
Text marketing programs are ubiquitous in the restaurant industry, but are they profitable? New data from the customer relationship management platform Mobivity shows that text message marketing...
View ArticleCould Delivery Service Partners Offer Restaurants More Than a Lifeline?
Restaurants and delivery service partners (DSPs) have had a love–hate relationship since the onset of Covid. Companies like DoorDash and GrubHub initially offered a lifeline to food businesses...
View ArticleHow Restaurant Chains Are Using NFTs in 2022
As NFTs continue to move into the mainstream, more restaurant chains are finding ways to integrate non-fungible tokens into their marketing strategies. What was once an approach used primarily by...
View ArticleHow Local Human-Driven Outreach is Helping Multi-Location Restaurants Grow Sales
More than 1 million restaurant and hotel workers left their jobs last year, leaving those who remain in the industry scrambling to serve customers and fulfill to-go orders. Restaurants have been forced...
View ArticleSelf-Serve Restaurant Ordering in a Post-Covid World
Covid-19’s impact on local commerce has been polarizing. There are Covid-advantaged businesses and Covid-disadvantaged businesses. The former consists of gaming, remote-work enablement, and all-things...
View ArticleClik here to view.
Connecting the Dots on Google’s Visual Road Map
Google continues to double down on visual search and navigation. Its latest move came last week with updates to its Live View visual navigation to help users identify and qualify local businesses. This...
View ArticleClik here to view.
How Restaurants Are Using Interactive AR in 2021
If there’s any silver lining to the havoc that Covid-19 has inflicted on the local business community, it’s that many businesses are using this time to experiment with new digital marketing tools and...
View ArticleThe Customer Touchpoints Businesses Aren’t Thinking Enough About
There’s an Indian restaurant here in Northern California where I occasionally order takeout for me and my family. Lately, I’ve noticed something interesting about their menu, and I’m not talking about...
View ArticleYelp Launches New Takeout Management Tools for Restaurants
Restaurants have clearly taken a massive hit during the pandemic, but not every business is suffering equally. For those restaurants that have figured out how to balance the loss of dining room revenue...
View Article